"Everything fit just perfect." - 9/11 Tribute Vehicle Builders Proclaim

FOR IMMEDIATE RELEASE
Thursday, September 29, 2011



This year, Westin Automotive took part in a project that honored the 441 First Responders to the 9/11 attack in New York. The concept was carried out in a spirit filled graphic display on a recovery equipped Chevy Silverado appropriately titled "First Responder".

9/11 Tribute Vehicle - Chevy Silverado "First Responder"

Westin provided a first-off MAX Bull Bar/Light Bar for the MAX Winch Tray in raw steel, which made it easy for the crew at Mountain Muscle Cars to customize it with a dramatic and eye catching paint job. In an interview with Greg Fodness, Owner of Mountain Muscle Cars, he is quoted to have said "Everything fit just perfect. we didn't have to adjust one thing! Even the prototype bull Bar fit exactly as it should to the winch plate."

“The crew at Mountain Muscle Cars worked very hard to create this special vehicle, and Westin was very generous in donating the items we requested” Fodness went on to say.  “And they made suggestions for products that we didn’t even think off...things that made the truck so much better!”

DETAIL: Mountain Muscle Cars
Etched Eagle detail on polished stainless Premier 6" Oval Tube Step Bar

Mountain Muscle Cars is very proud to have partnered with Westin on this special project.  The First Responder truck will tour the country for all people to see.....and never forget.

Stay tuned, Mountain Muscle Cars will be releasing video’s showing the behind the scenes work that went into the making of the First Responder Truck.



COMPLETE RELEASE: http://bit.ly/pBGibs


MORE About this GM Project: http://www.facesofgm.com/2011/09/12/a-tribute-to-the-heroes-of-911/

Additional Information: Interested in Westin's MAX Winch Mounting System or T-MAX Winch? Westin is currently running a consumer mail-in promotion for FREE RECOVERY ACCESSORIES with qualified purchase made between August 1 - September 31, 2011. See website for details: http://bit.ly/j7pYfS

For more information please contact:
WESTIN AUTOMOTIVE MARKETING
PH: 800-345-8476 EMAIL: marketing@westinautomotive.com
VISIT: www.westinautomotive.com

5.297 REF: 5.304 PR-L1P-005 092911

Westin takes part in 9/11 GM Tribute Chevy Silverado - "First Responder"

FOR IMMEDIATE RELEASE

Monday, September 12, 2011

Westin Takes Part In 9/11 GM Tribute Chevy Silverado "First Responder"

Westin Automotive is very proud to have supported General Motors with the building of a Tribute Chevy Silverado titled "First Responder" that was unveiled near Ground Zero in New York City to honor the 441 first responders that lost their lives 10 years ago on the fateful Tuesday morning of 9/11, 2001.

Mickey Harris, the artist that designed the vehicle set out to tell the story of the events of that day in an airbrushed display of courage, strength, will, duty, recovery, rebuilding

and all that encompasses the American spirit.

Westin provided a bundle of products that we believe are essential for a vehicle such as this one. Included is a MAX Winch Mounting System that consists of a Winch Tray with a polished Faceplate, Bull Bar/Light Bar, and a T-MAX Outback Series 12000lb. Winch. The MAX Winch Tray is equipped with Tow Hooks, essential for recovery situations. The Bull Bull/Light Bar is custom painted with bright red and yellow flames featuring the words "First Responder" in bold yellow letters on the front. The MAX Bull Bar/Light Bar features two Westin Off-Road 6" Lights in chrome, in place to help light the way. Westin also provided a set of Polished Premier 6" Oval Tube Steps, the widest of oval step designs available by Westin.

A Video Part 1 of 2 has been released on YouTube capturing the essence of this project. Visit the link below to see it now. http://www.youtube.com/watch?v=jzH3m8wR7EY&feature=colike

The truck features a piece of glass from the WTC on the hood that glows at a pulse that represents the heartbeat of America, overhead responder lights, and a hydraulic tonneau cover that raises to display the 441 names of the first responders this vehicle honors.

GM's First Responder Tribute Chevrolet Silverado will be featured in GM's booth at the 2011 SEMA Show from November 1 - 4 at the Las Vegas Convention Center. Stop in to see this great truck and visit Westin's booth #32029 in the South Hall.

MORE About this GM Project: http://www.facesofgm.com/2011/09/12/a-tribute-to-the-heroes-of-911/

Additional Information: Interested in Westin's MAX Winch Mounting System or T-MAX Winch? Westin is currently running a consumer mail-in promotion for FREE RECOVERY ACCESSORIES with qualified purchase made between August 1 - September 31, 2011. See website for details: http://bit.ly/j7pYfS

For more information please contact:

WESTIN AUTOMOTIVE MARKETING

PH: 800-345-8476 EMAIL: marketing@westinautomotive.com

VISIT: www.westinautomotive.com

5.132 REF: PR-L1P-004 091211

Westin has options for winch mounting - (2 of 6 in a series)

Previously we mentioned that Westin carries four (4) winch trays. Here is the breakdown; Westin offers two (2) T-MAX front bumper mount winch trays, which we covered in blog 1 of 6), and one (1) T-MAX Hitch Receiver, Cradle Mount Winch Tray. Westin also features MAX Winch Mounting System winch trays that are part of a three (3) step "build it" system that gives the user the option to add a Bull Bar/Light Bar which bolts directly onto the MAX Winch Tray.

Westin Automotive Products - Off-Road Winch Mounting, Specialty Equipment Brands
Featuring Products for Jeep® Wrangler

In addition, Westin features specially designed TrailBlazer Winch Mounting products for the Jeep® Wrangler. TrailBlazer products, originally released in a smooth black powercoated finish, now feature a textured black finish. Westin now offers a complete line of Jeep® Wrangler products from a variety of product categories, including; Wade Wind Deflectors, Sure-Fit Cargo Area Mats and Skytop™ and a wide variety of acrylic accessories, to off-road winch mounting products for hardcore enthusiasts.

Today, we feature freshly engineered Westin designs for the MAX Winch Mounting System that now feature an all new textured finish available for Jeep® only.

MAX Winch Mounting System - Jeep® Wrangler Winch Tray PN#46-23635

The MAX Winch Tray is a NO DRILL installation and does not require the removal of the front bumper. Installers prefer Westin and has earned a reputation for easy installations, great warranty service and a quality products that last across the board.

MAX Winch Mounting System - Jeep® Wrangler Bull Bar/Light Bar PN#46-43635

The MAX Bull Bar/Light Bar is an "Build It" optional product that bold directly to the tray and provides a mounting point for Off-Road Lights. Get a complete look by building your MAX system on your Jeep® Wrangler, complete with MAX Bull Bar/Light Bar and Off-Road Lights.

MAX Winch Mounting System is a 3 Step "Build It" System

MAX Winch Mounting System products for Jeep® Wrangler will be available in 90 days. WD's can place their orders for this product now - 800-345-8476. Retailers should contact their WD directly for order placement.

Keep an eye out for more blogs on this subject.

More winch related products: Westin T-MAX Winch Accessories, Westin MAX Winch Mounting System, T-MAX Winches

Visit our website: www.westinautomotive.com

Questions? Call us: 800-346-8476

Email: customerservice@westinautomotive.com