Monday, September 12, 2011

Westin takes part in 9/11 GM Tribute Chevy Silverado - "First Responder"

FOR IMMEDIATE RELEASE
Monday, September 12, 2011

Westin Takes Part In 9/11 GM Tribute Chevy Silverado "First Responder"



Westin Automotive is very proud to have supported General Motors with the building of a Tribute Chevy Silverado titled "First Responder" that was unveiled near Ground Zero in New York City to honor the 441 first responders that lost their lives 10 years ago on the fateful Tuesday morning of 9/11, 2001.

Mickey Harris, the artist that designed the vehicle set out to tell the story of the events of that day in an airbrushed display of courage, strength, will, duty, recovery, rebuilding
and all that encompasses the American spirit.

Westin provided a bundle of products that we believe are essential for a vehicle such as this one. Included is a MAX Winch Mounting System that consists of a Winch Tray with a polished Faceplate, Bull Bar/Light Bar, and a T-MAX Outback Series 12000lb. Winch. The MAX Winch Tray is equipped with Tow Hooks, essential for recovery situations. The Bull Bull/Light Bar is custom painted with bright red and yellow flames featuring the words "First Responder" in bold yellow letters on the front. The MAX Bull Bar/Light Bar features two Westin Off-Road 6" Lights in chrome, in place to help light the way. Westin also provided a set of Polished Premier 6" Oval Tube Steps, the widest of oval step designs available by Westin.

A Video Part 1 of 2 has been released on YouTube capturing the essence of this project. Visit the link below to see it now. http://www.youtube.com/watch?v=jzH3m8wR7EY&feature=colike

The truck features a piece of glass from the WTC on the hood that glows at a pulse that represents the heartbeat of America, overhead responder lights, and a hydraulic tonneau cover that raises to display the 441 names of the first responders this vehicle honors.

GM's First Responder Tribute Chevrolet Silverado will be featured in GM's booth at the 2011 SEMA Show from November 1 - 4 at the Las Vegas Convention Center. Stop in to see this great truck and visit Westin's booth #32029 in the South Hall.


Additional Information: Interested in Westin's MAX Winch Mounting System or T-MAX Winch? Westin is currently running a consumer mail-in promotion for FREE RECOVERY ACCESSORIES with qualified purchase made between August 1 - September 31, 2011. See website for details: http://bit.ly/j7pYfS

For more information please contact:
WESTIN AUTOMOTIVE MARKETING
PH: 800-345-8476 EMAIL: marketing@westinautomotive.com

5.132 REF: PR-L1P-004 091211
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